# Cognitiva Systems — Brand & Design System (for AI agents) > Canonical brand assets and rules. Use these to build correct, on-brand > products, documents, and designs. Structured data: /brand/brand.json ## Start here - Human page: https://cognitivasystems.com/brand - Machine-readable: https://cognitivasystems.com/brand/brand.json - Asset base URL: https://cognitivasystems.com/brand/ ## Company facts (use verbatim) - Legal name: Cognitiva Systems Inc. - Short name: Cognitiva - Entity: Delaware Public Benefit Corporation - Founded: 2024 - Registered office: 16192 Coastal Highway, Lewes, DE 19958, United States - New York office: One World Trade Center, 85th Floor, New York, NY 10007, United States - Contact: contact@cognitiva.systems - Website: https://cognitivasystems.com - Delaware file no.: 10451084 ## Voice - Primary tagline: The Cognitive Record for Marketing Execution. - Supporting: Two products. One record. Four markets. Built for the people who built the business. - Products: - CognitivaOS — Execution record platform for marketing agencies, brands, and creators. - CognitivaAV — Regulatory compliance layer with authority portals for GCC, USA/Canada, and EU. - CognitivaINTEL — Intelligence layer activating inside CognitivaOS in 2027. ## Colors - Brand Navy #0A2440 — primary mark & text - Warm Light #F5F3EE — light-mode background - Deep Ink #0A1220 — dark-mode background - White #FFFFFF — reverse / clean backgrounds - Black #000000 — 1-color print / engraving - Accent #3FC99A — live / status only ## Typography - DM Sans — body, headings, UI - DM Mono — eyebrows, labels, code - Cairo — Arabic ## Logos Families (each in navy for light backgrounds, white for dark), under /brand/logo/: horizontal, stacked, icon (symbol only), app-tile, badge, favicon. Example: https://cognitivasystems.com/brand/logo/horizontal/cs-horizontal-navy.svg Pick navy on light, white on dark. Minimums: icon 24px, horizontal 120px wide, stacked 100px wide. Clear space = radius of the inner ring. ## Icons 25 stroke-first geometric icons under /brand/icons/. Base #0A2540, transparent, flat. - Fixed navy: https://cognitivasystems.com/brand/icons/07_compliance.svg - Universal (currentColor): https://cognitivasystems.com/brand/icons/07_compliance_universal.svg ## Design doctrine (v2.1) — never violate - White-only public surfaces (no dark mode on the marketing site). - 0px border radius — square corners. - No gradients, drop shadows, or glow — the system is flat. - Never recolor, rotate, skew the logo, or separate the rings from the dot.